8:30 AM
Welcome to Vietnam
"Xin Chào Vietnam: Kicking Off Our APAC SCM Journey"
For All
8:45 AM
Welcome Address
Abhishek Sahay, CRO SCM APAC
For All
9:00 AM
Agentic AI & Business Suite Transformation
Siow Verena, Regional Business Suite Leader APAC
For All
9:20 AM
Fireside Chat with SAP Leadership
Koen Jacobs · Peter Solowy · Manik Narayan Saha
For All
10:00 AM
SAP Labs Innovation
Manik Narayan Saha, SAP Labs East Asia
For All
10:15 AM
SCM Innovations & GTM
Koen Jacobs, Global CRO SCM
For All
11:00 AM
Tea Break + Group Photo (11:15)
Break
11:30 AM
Elevate Customer Engagements – 2026 and Beyond
Peter Soloway, Head of SA APAC
For All
12:00 PM
Supply Chain Transformation in APAC
Adam Peanna, Head of SA APAC SCM
For All
1:30 PM
From Go-Live to Growth: Driving Measurable Value Realization in APAC SCM
Neetha John, Head of CSM SCM APAC · Glen Sawyer, CRO SCM Adoption Office
For All
2:00 PM
Orchestrating Operations: Powering Growth in the Next Phase of the Industrial Revolution
Z100
For All
3:00 PM
Orchestrating Resilience: Navigating APAC Volatility with SAP SCM Innovations
Westernacher – partner session
For All
3:45 PM
From Strategy to Execution with SAP Services
Ajit Kalyani · Debolina Bandyopadhyay · Narayanan Iyer
For All
4:00 PM
The Efficiency-Resilience Equilibrium: Powering Havells' Next Era of Growth
Ankur Singla, Havells SCM Head
For All
4:20 PM
The Value Verdict: Winning the Boardroom in a Business-AI World
Claus Jensen · Keith B · Parchila Jones · Maxyne Chan-Chiang
For All
6:00 PM
🏆 Rewards & Recognition
Abhishek Sahay · Koen Jacobs · Peter Soloway · Manik Narayan Saha · Adam Peanna
Ceremony
📚 Pre-Work Required
| Item | Type | Time |
|---|
| SCM Ignite Week Plan Pillar Primer | Session Recording | 60 mins |
| SCM Ignite Week – Agentic AI in SCM and Supply Chain Intelligence with BDC | Session Recording | 60 mins |
| Harmonized Planning Area in SAP IBP | 2508 Release Highlight | Video | 5 mins |
| Use SAP Integration Suite with SAP IBP and third-party systems | Video | 25 mins |
| Elevator pitch video of value-selling like Synchronized Planning | Video | 2 mins |
Wednesday, May 6 – Day 2
09:00
Welcome & Kick Off
Sandeep Mandhana · Edison Tang
09:15
Supply Chain Re-Imagined and Why SAP Integrated Business Planning + Quiz
Philippe Wolff
10:15
Adoption Stories – High-Tech, Lifesciences, Chemical, Auto, IMC
Alejandro Flores (Teams) · Krishnaprasad Rajasekaran (Teams)
11:45
Industry PoV for CPG Industry
Philippe Wolff · Davide Polito (Teams)
2:00 PM
Industry PoV for Automotive + DEMO
Philippe Wolff · Sandeep (Exec Demo)
2:45 PM
Industry PoV for Asset Heavy Industries + DEMO
Philippe Wolff · Biradar · Hemant (Exec Demo)
3:30 PM
How to Position Extended Planning & Analysis (xP&A) and Revenue Growth Management
Fabrice Giraudin (Teams) · Philippe Wolff
4:45 PM
AI in Supply Chain Planning
Laura Tozzo (Teams) · Philippe Wolff
5:45 PM
Advanced Success Plan for Planning
Debolina Bandyopadhyay
6:15 PM
Quiz & Wrap Up
Sandeep Mandhana · Edison Tang
Thursday, May 7 – Day 3 (till Lunch)
09:00
Welcome & Kick Off
Sandeep Mandhana · Edison Tang
09:15
Deep Dive – Harmonized Planning Area
Perham · Gerry (Teams)
10:15
Winning in SC Planning – New Playbook & Battlecards
Philippe Wolff
11:30
Use Cases for S/4HANA PP/DS, Advanced ATP and Segmentation, with Customer Adoption Stories
Sujeet Acharya (Teams)
12:30
Wrap-up
Sandeep Mandhana · Edison Tang
Friday, May 8 – Day 4
9:00 AM
Quick Recap and Agenda for Day 4
Tommy Oh
9:15 AM
The AI-Augmented Rainmaker: Supercharging Value Creation during SAP Sales Lifecycle
Sian Lee · Rajiv Kanoria, SA APAC SCM
SAP Only10:00 AM
Beyond the Screen: Engineering the 'Aha!' Moment
Philippe Wolff · Sandeep Mandhana · Freddy Cabrera, SA APAC SCM
SAP Only11:15 AM
The Pulse of the Market: Driving Demand Excellence in a Volatile World
Peter Solowy · Prashant Shukla, Demand Manager SCM APAC
11:45 AM
Bring Out Your Best: Growth Culture
Vivi Pan, P&C BP CS APAC
SAP Only1:00 PM
The Final Charge
Abhishek Sahay, CRO SCM APAC
📚 Pre-Work Required
| Item | Type | Time |
|---|
| SCM Ignite Week – APAC Deliver Pillar Recording | Recording | 60 mins |
| LGM General Availability – Overview | Recording | 30 mins |
| LGM General Availability Deep Dive | Recording | 60 mins |
Wednesday, May 6 – Day 2
09:00
Welcome and Introductions
Adam Peanna, Head of APAC CSM CA · Satoru Tsukahara, APAC Pillar Lead for Deliver
09:05
LGM Deep Dive
Ravi Ramgopal
13:30
Field Logistics – Overview and How We Can Position
Pavel Rovenskiy, Sol SC ANZ
14:30
AI & Innovations for Logistics
Martin Malachy, SCM GTM (Manufacture & Deliver)
15:15
Business Network for Logistics – Visibility Providers & Onboarding Process
Chiu Jason, SCM GTM (Manufacture & Deliver)
15:45
Warehousing – Integration with Automation/Mobility
Partner Session by Westernacher (Remote)
16:45
Logistics Pitch – Innovative Story Board <workshop>
Facilitator from APAC Deliver Pillar
Thursday, May 7 – Day 3 (till Lunch)
09:00
Value Framework for Logistics
Claus Jensen · Nipun Gujral
10:30
Advanced / Max Success for Deliver
Debolina Bandyopadhyay – Product Manager, Advanced Success Plan
11:00
Deep Dive Discussion in Deliver Pillar
Satoru Tsukahara, APAC Pillar Lead for Deliver
📚 Pre-Work Required
| Item | Type | Time |
|---|
| SAP Intelligent Asset Management – Overview and Demo | Demo Video | 10 mins |
| SCM Ignite – Operate Pillar Primer (Internal Only) | Session Recording | 60 mins |
| SCM Buying Persona: Head of Maintenance / Facilities | Presentation (12 slides) | 20 mins |
| Conversations that Matter: Intro to Value Selling Asset/Equipment Maintenance Solutions | Training Video | 30 mins |
Wednesday, May 6 – Day 2
09:00
Welcome & Introductory Activity
Shashank Aloni – APAC Pillar Lead · Jon Wilson – Global Domain Advisor, Operate & Service
09:30
Best Practice Sharing (India)
Shashank Aloni – Solution Advisor, Operate & Service
09:45
Portfolio Update for Operate & Service
Ryan Jones – Global Product Marketing (Teams)
11:30
Best Practice Sharing (ANZ)
Raja Mukherjee – Solution Advisor, Operate & Service
11:45
AI Roadmap & Innovation Update
Biplab Deb – APM Product Mgmt (Teams) · Vishnu Chand Pindi – FSM Product Mgmt (Teams)
14:00
Best Practice Sharing (SEA / Japan)
Wayne Tan – Solution Advisor, Operate & Service
14:15
Positioning Business Network Asset Collaboration
Graham Nicholson (Teams) · Rajarshi Ghosh – Product Mgmt (Teams)
14:50
Positioning IBP for Maintenance, Repair and Operations
Hemant Biradar · Regina Kafizova – IBP for MRO Product Mgmt (Teams)
16:00
Best Practice Sharing (Greater China)
Mia Tong – Solution Advisor, Operate & Service
16:15
Diving into S/4HANA Service
Gert Tackaert – S/4HANA Service Product Mgmt (Teams)
17:30
Wrap Up
Shashank Aloni · Jon Wilson
Thursday, May 7 – Day 3 (till Lunch)
08:30
Welcome Back
Shashank Aloni · Jon Wilson
08:45
Maximizing Adoption and Consumption
Glenn Sawyer – Global Head of Customer Success, SCM
09:45
Advanced / Max Success for Operate & Service
Debolina Bandyopadhyay – Product Manager, Preferred Success
10:00
Pimp Your FSM Demo Tenant
Simon Miller – Solution Advisor, Operate & Service
11:00
Best Practice Sharing (Korea)
Jinwan Hyun, Solution Advisor, Operate & Service
11:15
SIX Demo Update
Ramya Saraswathy – Global SIX Expert (Teams)
12:30
Wrap Up
Shashank Aloni · Jon Wilson
Wednesday, May 6 – Day 2
8:30 AM
Welcome to Sales
Koen Jacobs, Global CRO SCM
9:00 AM
Welcome & Introduction – Fireside Chat with FLSM
Abhishek Sahay, CRO SCM APAC
9:30 AM
Value Pitch & Competitive Perspective – BN Pillar
Claus Jensen · Kerry Persons · Poping Sung · Priscila Jones · Maxyne Chan-Chiang
10:15 AM
Value Pitch & Competitive Perspective – Design & Operate
Jon Wilson · Claus Jensen
11:15 AM
Value Pitch & Competitive Perspective – Make, Deliver
Malachy Martin · Jason Chiu · Claus Jensen
12:00 PM
Strengthening the Collaboration between IAE & SSE
Ziahd Freijah
1:30 PM
Constructive Negotiation and Objection Handling
Rateesh Trakroo · Claus Jensen · Priscila Jones · Maxyne Chan-Chiang
2:00 PM
From Fragmented Operation to Measurable Impacts
Stellium (Partner session)
2:30 PM
AI Driven Enterprise Intelligence with MetaBrain
Frost and Sullivan (Partner session)
3:15 PM
Mastering the Unbreakable Supply Chain
msg global (Partner session)
3:45 PM
Beyond a Dot on a Map – Actionable Logistics Visibility
FarEye (Partner session)
4:15 PM
From Strategy to Execution with SAP Services
Debolina Bandyopadhyay · Ajit Kalyani · Narayanan Iyer
5:15 PM
Day 2 Wrap Up
Ziahd Freijah
Thursday, May 7 – Day 3
9:00 AM
Day 2 Recap & Agenda for Day 3
Masano Takahashi
9:15 AM
Value Selling – Understanding the Content
Anton Kroger
10:00 AM
Entering SAP – 30, 60, 90 Territory Plan and Approach
Quirin Regensburger
10:30 AM
Operational Excellence, QCP, F4S (Franchise 4 Success)
Peck Hoon · Jaya J
11:15 AM
CSM Best Practices – Adoption Best Practices and Governance
Glenn Sawyer · Neetha John
1:30 PM
TI Incentives
Gary Schaaf · Pankaj Swarup Mathur
2:00 PM
APAC's Got Talent #1 – Interactive Workshops and Presentations
Claus Jensen · Priscila Jones · Maxyne Chan-Chiang
Workshop4:00 PM
APAC's Got Talent #2 – Interactive Workshops and Presentations
Claus Jensen · Priscila Jones · Maxyne Chan-Chiang
Workshop5:00 PM
🏆 Awards Presentation APAC's Got Talent & Wrap Up
Tony Zheng
📚 Pre-Work Required
| Item | Type | Time |
|---|
| SCM Ignite Week – APAC Business Network Primer | Session Recording | 60 mins |
| SCM Ignite Week – APAC Supply Chain Orchestration | Session Recording | 60 mins (optional) |
| SCM Ignite Week Plan Pillar Primer | Session Recording | 60 mins |
| SCM Ignite Week – Agentic AI in SCM and Supply Chain Intelligence with BDC | Session Recording | 60 mins |
| SAP Intelligent Asset Management – Overview and Demo | Demo Video | 10 mins |
| Onboarding deck / CSM Introduction deck (by MU) | PPT | 5 mins |
| IBP Customer Success Day sharing – ANZ / JPN / SEA (by MU) | PPT | 10 mins |
Wednesday, May 6 – Day 2
09:00
Leadership Welcome and Key Messages
Neetha John – Head of APAC CSM, Supply Chain
09:20
Why QBR and QBR Best Practice Sharing
Glenn Sawyer · Jeff Fleetwood – SCM CSM
09:40
QBR Exercise
Glenn Sawyer · Jeff Fleetwood
Exercise10:45
Success Plan Session for CSM (Group Exercise)
Debolina Bandyopadhyay
Exercise11:45
Remind CSM Roles & Responsibilities, Challenges (Group Exercise)
Moderator: TBD
Exercise13:30
Communication & Negotiation Skills: What Works in Practice (Group Exercise)
Priscila Jones · Maxyne Chan-Chiang
Exercise14:20
Get Familiar with Tools (Hands On)
Moderator: TBD
15:15
AI Inspiration
Glenn Sawyer · Jeff Fleetwood – SCM CSM
16:05
cACV Budget Achievement Plan (Group Exercise)
Tsuge Yoichi – SCM CSM · David Kahn
Exercise16:55
IBP Customer Success Day Sharing
Each MU
Thursday, May 7 – Day 3
09:00
Portfolio Overview
Keith Baranowski – Global VP of Sales, Business Network
09:40
Business Network Excellence Office Team Introduction
Glenn Sawyer – Head of Consumption Excellence Office
10:15
Service Management with S/4HANA and FSM / SSAM / APM
Biplab Deb – SCM Product Team (Teams)
10:45
Adoption Services Best Practices and Identifying Whitespace for Up-sell
Midhunraj VS · Chirag Vardia (Teams)
11:35
BN Churn Mitigation Roadmap and Best Practices
Midhunraj VS – APAC Head Business Network Delivery
14:05
Use Cases for S/4HANA PP/DS, Advanced ATP and Segmentation
Sujeet Acharya – SCM Product Team (Teams)
15:05
Why IBP and SC Reimagined – Positioning Messaging
Philippe Wolff – Global VP, Supply Chain
16:05
Industry Assets: CPG (POV and Demo)
Philippe Wolff
16:45
AI in SCP
Philippe Wolff – Global VP, Supply Chain
17:35
Wrap Up
Neetha John – Head of APAC CSM, Supply Chain
📚 Pre-Work Required
| Item | Type | Time |
|---|
| Business Network Product Marketing SharePoint | SharePoint | 20 mins |
| SCM Ignite Week – APAC Business Network Primer | Session Recording | 60 mins |
| SCM Ignite Week – APAC Supply Chain Orchestration | Session Recording | 60 mins (optional) |
| Prepare a 60-second elevator pitch on what the SAP Business Network is | Preparation | 30 mins |
Wednesday, May 6 – Day 2
9:00
Welcome and Introductions
Jason Forsyth – APAC Pillar Lead · Keith Baranowski – Global VP Sales · Kerry Persons – Global Solution Advisory
9:30
Portfolio Recap
Keith Baranowski – Global VP of Sales, Business Network
11:30
Customer Personas and The Networks 'Ideal' Customer
Kerry Persons – Global Solution Advisory, Business Network
12:00
Value Proposition of the Business Network for Procurement and Supply Chain
Kerry Persons – Global Solution Advisory, Business Network
13:30
Best Practices for Running a Discovery
Pankaj Jadhav – APAC Solution Advisory · Jason Forsyth – APAC Pillar Lead
14:00
Competitive Positioning
Keith Baranowski – Global VP of Sales, Business Network
14:30
MU Experiences
Reps from ANZ, Japan and India
SAP Only16:00
Innovations and the Roadmap for the Business Network
Kerry Persons – Global Solution Advisory, Business Network
SAP Only16:45
Transitioning Business Network to BTP
Marcin Piechowicz · Barbara Bullock (Teams) · Keith Baranowski
SAP Only17:45
Wrap Up and Close
Jason Forsyth – APAC Pillar Lead, Business Network
Thursday, May 7 – Day 3 (till Lunch)
9:00
How to Position BN Supply Chain with SCM Product
Jason Forsyth – APAC Pillar Lead, Business Network
9:30
Business Network for RISE Capability and Pipeline Building
Midhunraj VS – APAC Head Business Network Delivery
10:15
SAP Value Added Services for SBN – Differentiators Against Competitors
Midhunraj VS · Chirag Vardia – APAC Business Network COE (Teams)
11:15
Business Network Target Industries & Industry/Value Assets
Poping Sung – Domain Advisory, Business Network & Plan
SAP Only
Thursday, May 7 – Day 3 (After Lunch) · SCC Track
13:30
SBN Overview
Keith Baranowski – Global VP of Sales, Business Network
14:30
How to Position BN Supply Chain with SCM Product
Jason Forsyth – APAC Pillar Lead, Business Network
15:00
SCC Deep Dive
Jason Forsyth · Kerry Persons · Ajay Kumar Chitta – Global Solution Advisory
Thursday, May 7 – Day 3 (After Lunch)
13:30–14:00
SAP DM Strategy Update
Jason Chiu
14:00–14:30
DM Positioning Beyond ME&MII
Bruno Hemery
14:30–15:15
DM Business Value & Customer Stories
Jason Chiu
15:30–16:30
GxP Handling in DM
Shahr Sidharth · Wu Linda
16:30–17:20
Shop Floor Automation Concept & Machine Connection with DM
Jason Chiu · Joanna Chi
📚 Pre-Work Required
| Item | Type | Time |
|---|
| SCM Ignite – Design (Internal Only) | Session Recording | 55 mins |
| SAP Supply Chain Management – Design Overview | Presentation (75 slides) | 30 mins |
| Joule Studio: Getting Started | Training Video | 2 mins |
Thursday, May 7 – Day 3 (After Lunch)
13:30
Opening
Ulf Petzel, Global SCM CRO – Design
13:40
SAP Integrated Product Development for Discrete Products
Ulf Petzel, Global SCM CRO – Design
14:30
SAP Integrated Product Development for Formulated Products
Nishith Mysore Naganna, Global SCM CRO – PLM Solution Advisory
15:35
RISE with ECTR, PLM SI: Enabling Digital Twin, Digital Thread in S/4HANA
Ulf Petzel, Global SCM CRO – Design
16:20
How to Deliver Value-Centric Message for Design Area
Nishith Mysore Naganna
16:50
Key Customer Use Case: PPAP for Auto
Nishith Mysore Naganna
17:10
How to Build Custom AI Scenario for NPDI Process in S/4HANA PLM Private
Kun Ko, APJ DSC Advisory
SAP Only17:30
Demand-Gen Best Practice, PLM Strategy and Roadmap
Ulf Petzel, Global SCM CRO – Design
17:50
Wrap-up
Ulf Petzel, Global SCM CRO – Design
📚 Pre-Work Required
| Item | Type | Time |
|---|
| Review COO & SAP Sustainability PPT | PPT | 20 mins |
| Global Sustainability GTM & Solution Overviews | GTM SharePoint | 45 mins |
| SAP Sust Footprint Management Value View PPT | PPT | 30 mins |
Thursday, May 7 – Day 3 (After Lunch)
13:30
Sustainability & SCM – "Pillar Perspectives"
Eamon Fenwick, SCM & Sustainability Advisory SAP APAC
14:00
State of Sustainability
Christian Boos, Global VP SAP Sustainability Innovation, SAP Vietnam Labs
14:30
Key Use Cases and AI
Eamon Fenwick, SCM & Sustainability Advisory SAP APAC
15:20
SAP Sustainability Footprint Management Update
Satya Narayan Sahu, SCM & Sustainability Advisory SAP APAC
16:20
Evolving SAP EHS – Market & Capability View
Jinwan Hyun, SCM & Sustainability Advisory SAP Korea
17:20
Beyond the Balance Sheet: Harmonizing Profit and Planet with SAP
Sustainability CRO (Alex) – details TBC